From the Field

Performance change, measured.

Client details are anonymised to protect confidentiality. The situations, interventions and outcomes are real.

CASE 01 · Enterprise Software · ANZ · 1 quarter + follow-through

The team that was busy and losing

Context & Situation: A mid-market software sales team had record activity and falling quota attainment. We refocused coaching on live-deal judgement and cut low-value activity.
Approach: We isolated the decisions that separated progressing deals from stalled ones, then rebuilt weekly coaching around those moments.
Result: Quota attainment rose from 41% to 78% of reps in two quarters.
Takeaway: Less low-value activity created more space for the decisions that moved revenue.

CASE 02 · Professional Services · Asia-Pacific · 8 weeks

Context & Situation: A services firm’s front-line managers were reviewing dashboards, not deals. We installed a weekly deal-review cadence and judgement-coaching model.
Approach: Managers learned a common questioning model and applied it to a small number of priority deals every week.
Result: 22% lift in win rate on coached deals.
Takeaway: A consistent coaching rhythm made judgement visible, discussable and repeatable.

CASE 03 · Technology · ANZ · 10 weeks

Context & Situation: A scaling team’s new hires took 9+ months to full productivity. We built a signal-based selling playbook and structured ramp coaching.
Approach: We replaced generic onboarding milestones with observable buyer signals and coached practice against real opportunities.
Result: Time-to-quota cut by ~35%.
Takeaway: New sellers reached useful judgement sooner because the playbook reflected how buyers actually moved.

The next move

Let’s diagnose where the number is leaking and build the coaching rhythm that gets your team back to quota.

No pitch. No obligation. A focused conversation about where the number is slipping.